LAUREN PRICE
FedEx Small Business Marketing
The FedEx Small Business Grant Contest is FedEx’s biggest push of the year to communicate its role as a right-fit partner to small-business customers. Thousands of small businesses from across the country apply every year for their chance to take home up to $25,000 in grants supplied by FedEx. I produced a video series featuring past grant winners providing advice to other small businesses on how to enter the contest and how to use the grant contest to advance their business goals. The content was used across FedEx.com, FedEx email marketing and FedEx social media channels.
Results:
The videos served as a component of the overall contest marketing campaign, which my team led. The contest saw a 35 percent growth in entries year over year — exceeding our goal by 70 percent.
Producer/Strategist: Lauren Price
Editors: Lauren Price, Aaron Ashworth, Luke Hollyer
Videographers: Aaron Ashworth, Luke Hollyer
It's Not Complicated Behind the Scenes
Go behind the scenes of the hit AT&T It’s Not Complicated commercials with actor Beck Bennett and director Jorma Taccone.
Results:
The video earned nearly 400,000 views, making it the third all-time most viewed corporate communications video on the AT&T YouTube channel. It earned
embeds in top tier publications including USA Today and Mashable among others.
Producer: Lauren Price
Photographer: Max Morse
Editing: Lauren Price, Max Morse
Tragedy to Triumph
Meet Marie Johnson, the CEO of AUM Cardiovascular and AT&T mHealth customer. After her own tragic loss, she created a remarkable technology that can detect blockages in patient blood vessels, powered by the AT&T network. The video was the marquis piece for a larger B2B2C AT&T Heart Health campaign that raised awareness for AT&T's mHealth offerings using branded content with an emotional, human touch.
Results:
The video produced more than 30,000 views on Facebook and a whopping 21.65 percent engagement rate.
Producer: Lauren Price
Photographer: Luke Hollyer
Editing: Luke Hollyer
Big Sister Association
Governor Baker came aboard to help my team develop a donor video showing how the Big Sister Association helps young girls develop the confidence they need to claim their "seats at the table" in life.
The full video was debuted at Big Sister's annual charity event and used in media pitching efforts.
Concept: Lauren Price
Producers: Lauren Price, Aaron Ashworth
Photographers, Editors: Luke Hollyer, Aaron Ashworth
Sweater Weather
We enlisted the world's SECOND fastest crocheter to help create a social media series that used humorous videos and tip infographics and GIFs to illustrate creative ways to save on energy costs.
Results:
The full length video produced more than 60,000 views on Duke Energy social media channels.
Producer: Lauren Price
Director: Aaron Ashworth
Photographers, Editors: Luke Hollyer, Aaron Ashworth, Erik Bowen
